This logo was developed for a company that created gifts and products for the professional bicyclist. The client wanted the logo to give off a strong, fierce feeling, yet appeal to a large audience. Click the thumbnails below to see some of the concepts I developed, and to see how the logo changed along the way.

I also created a series of baby onesies for this brand to be marketed to parents of bike enthusiasts, which you can see to the left as well.